Once upon a time

The way we communicate is changing, has changed, will always change. Language evolves, channels emerge, technologies revolutionise.

One thing remains static, however: the equation of efficiency with ‘better’ communication. Dominant modes of communication in the western world have propelled exchange into the realms of response. Because technologies allow for ‘instant’ communication, we expect and desire it.

Yet when we focus on speed, we lose sight of  reflection. By aiming for efficiency, we refuse ourselves the opportunity for consideration, germination, rumination and marination. All those good words that suggest and demand slowness.

When all we’re doing is responding in the most efficient way, we are not fully engaging in or committing to the richness of communication.

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